Looking back, I’ve come to realize that I was running a one-dimensional practice. I was focused on bringing a single service to the community and nothing more. I rarely prescribed herbal formulations and I didn’t have a store in my clinic. There was nothing in my practice that would help people other than having them come in to see me for treatment. Plus, I wasn’t sharing the other wonderful aspects of traditional Chinese medicine (TCM) that I so loved and enjoyed.
A well-rounded acupuncture business sells both services and products. Both services and products may not be required for a successful practice, but a balanced practice has so much more growth potential and can reach further into the surrounding community.
Many of my colleagues do not sell or carry products in their clinics. Product sales was not something that received much attention in our TCM education and the ideas subsequently received little attention in clinical practice.