3 min read
After receiving my Masters degree in traditional Chinese medicine, I was excited and ready to open my own practice. Armed with my needles and a single treatment table, I had only to locate a space from which to work.
My goal was to help people improve their health and the more individuals I could help, the better. I would book appointments and fill my schedule, treating one patient after another until it was time to go home for the day.
It wasn’t long until I realized that no matter what I did, I couldn’t fit in any more people during business hours. I had hit my daily patient load maximum. The vast potential of sharing acupuncture with the entire world had reached a bottleneck. And that bottleneck was me.
Looking back, I’ve come to realize that I was running a one-dimensional practice. I was focused on bringing a single service to the community and nothing more. I rarely prescribed herbal formulations and I didn’t have a store in my clinic. There was nothing in my practice that would help people other than having them come in to see me for treatment. Plus, I wasn’t sharing the other wonderful aspects of traditional Chinese medicine (TCM) that I so loved and enjoyed.
A well-rounded acupuncture business sells both services and products. Both services and products may not be required for a successful practice, but a balanced practice has so much more growth potential and can reach further into the surrounding community.
Many of my colleagues do not sell or carry products in their clinics. Product sales was not something that received much attention in our TCM education and the ideas subsequently received little attention in clinical practice.
If you’re already carrying products in your acupuncture clinic, great! If not, you should really consider this to be an integral part of a well-rounded clinical practice. If you would like to learn how to sell our acupuncture products, click here. With little investment, you can leverage the power of herbal medicine to complement the power of the needle. You can boost your success rates, reach more patients, and spread the word of Chinese medicine further than you’ve ever thought possible!
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