We've grown out of our diapers. Battle Balm is no longer a startup company. We survived what I believe to be the most difficult part of the product life cycle, proving that a market exists for us. Now that we are viable, it's time to grow the product and the brand. But in order to grow, we need to reach out to people who haven't yet heard of Battle Balm. (Yes, billions of people out there have never heard of us. Billions.) The best way for a small business like ours to reach out these days is through social media. It's definitely not what it used to be and it is still morphing into something we can't yet predict. Social media advertising is its own industry now, with big corporations and ...

Battle Balm Core Values: The Birth of Our Battle For Equality I started Battle Balm with a passion for helping others. Behind that passion was my insistence on doing things right, being honest, and acting with integrity while delivering the best product and service in the topical analgesic industry. In the beginning, we marketed our product as a “kick ass” pain reliever and steered it towards people who pummel others’ bodies for a living. Battle Balm had roots in the fight world, so it was a sensible choice to make our introduction to this demographic. We couldn’t come across as “soft” to the fight community. We were sure they wouldn’t listen to that. So, our edgy and bold marketing tacti...

Recovering From Major Knee Surgery Without Ice The whole RICE (Rest, Ice, Compression, Elevation) idea is almost completely dead. There are lots of holes in the original theory and even the creator, Gabe Mirkin, changed his tune a few years ago regretting the 40-year-old phrase. Yet, the method continues to be used in sports facilities and doctor offices everywhere. The mnemonic is too easy to remember and thus, has been too difficult to forget. It’s still written in school textbooks. Teachers are still teaching it. Medical doctors are still recommending it. Physical therapists (PT) are still practicing it. And, the injured are still using it. I am not a believer. I have never been a beli...

After receiving my Masters degree in traditional Chinese medicine, I was excited and ready to open my own practice. Armed with my needles and a single treatment table, I had only to locate a space from which to work. My goal was to help people improve their health and the more individuals I could help, the better. I would book appointments and fill my schedule, treating one patient after another until it was time to go home for the day. It wasn’t long until I realized that no matter what I did, I couldn’t fit in any more people during business hours. I had hit my daily patient load maximum. The vast potential of sharing acupuncture with the entire world had reached a bottleneck. And tha...

The Battle Balm website can now take wholesale orders from our Tier 1 partners!  What does this mean? If you are a Battle Balm Tier 1 wholesale partner and have been emailing, messaging, texting, or using carrier pigeon to send us your orders, then you now have an easier method of ordering "The Pain Reliever with Knockout Power!" STEP 1: Sign up for an account with us. It takes less than 5 minutes. If you already have an account, just log in! To create an account or log in, just scroll to the bottom of the Battle Balm homepage. If you don't see your wholesale pricing, let us know and we will activate Tier 1 pricing for you. (Don't worry. We don't sell your information. We manage your acc...