Getting Sick From Your Stiff Neck - Stay Healthy This Cold & Flu Season Methods abound on how to stay healthy during the cold and flu season and most deal with nutritional deficiencies and cleanliness. There is another, little regarded way to really enhance your body's defenses naturally. This method maximizes immune system function and doesn't require vitamins, garlic, or bathing in hand sanitizer. It addresses the muscular system and requires taking care of your stiff neck. Let's quickly discuss basic human physiology. The immune system courses throughout the body armed and ready to protect you from foreign invaders, i.e. viruses, bacteria, fungus, etc. Your nose and mouth are the ...

The yearly white elephant gift exchange can be a blessing (because you save money on gift buying) or a curse (because you have no idea what to buy your recipient).  You may be wondering how your $20 is going to buy anything worthwhile for your co-worker. You don't want to be the laughing stock at the office party, especially if your present was not meant to be funny! And you certainly don't want to be the gal who couldn't come up with anything good and just settled on a box of chocolates. During the holidays, we don't think anyone of us needs more sweets! For your next holiday white elephant party, get Battle Balm!  Here's what it isn't: Battle Balm is NOT a funny white elephant gift. Ba...

We've grown out of our diapers. Battle Balm is no longer a startup company. We survived what I believe to be the most difficult part of the product life cycle, proving that a market exists for us. Now that we are viable, it's time to grow the product and the brand. But in order to grow, we need to reach out to people who haven't yet heard of Battle Balm. (Yes, billions of people out there have never heard of us. Billions.) The best way for a small business like ours to reach out these days is through social media. It's definitely not what it used to be and it is still morphing into something we can't yet predict. Social media advertising is its own industry now, with big corporations and ...

Battle Balm Core Values: The Birth of Our Battle For Equality I started Battle Balm with a passion for helping others. Behind that passion was my insistence on doing things right, being honest, and acting with integrity while delivering the best product and service in the topical analgesic industry. In the beginning, we marketed our product as a “kick ass” pain reliever and steered it towards people who pummel others’ bodies for a living. Battle Balm had roots in the fight world, so it was a sensible choice to make our introduction to this demographic. We couldn’t come across as “soft” to the fight community. We were sure they wouldn’t listen to that. So, our edgy and bold marketing tacti...

Recovering From Major Knee Surgery Without Ice The whole RICE (Rest, Ice, Compression, Elevation) idea is almost completely dead. There are lots of holes in the original theory and even the creator, Gabe Mirkin, changed his tune a few years ago regretting the 40-year-old phrase. Yet, the method continues to be used in sports facilities and doctor offices everywhere. The mnemonic is too easy to remember and thus, has been too difficult to forget. It’s still written in school textbooks. Teachers are still teaching it. Medical doctors are still recommending it. Physical therapists (PT) are still practicing it. And, the injured are still using it. I am not a believer. I have never been a beli...