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What the heck is Instagram? This CEO is using the pound sign!

Posted by Dylan Jawahir on

We've grown out of our diapers. Battle Balm is no longer a startup company. We survived what I believe to be the most difficult part of the product life cycle, proving that a market exists for us. Now that we are viable, it's time to grow the product and the brand. But in order to grow, we need to reach out to people who haven't yet heard of Battle Balm. (Yes, billions of people out there have never heard of us. Billions.) The best way for a small business like ours to reach out these days is through social media. It's definitely not what it used to be and it is still morphing into something we can't yet predict. Social media advertising is its own industry now, with big corporations and ...
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